WHO WE ARE
Swati Joshi started Beacon Partners in 2020 because she knows her 25+ years of communications experience can help leaders and companies be stronger communicators to deliver better business results. We’re all about helping leaders and companies create targeted communications strategies to influence audience behavior and drive business outcomes.
We have worked with global clients across a variety of industries, including energy, construction and food and beverage.
WHAT’S IN A NAME: The company’s name reflects Swati’s love for lighthouses and passion for her field. Beacon represents the light and hope lighthouses give mariners and we offer our clients; Partners is the relationship we want to have with our clients.
Lighthouses have mesmerized Swati since childhood when her family boated by Kimberly Point Lighthouse during summers in hometown Neenah, WI. Over the years, her brother joined in on the love. Together, they’re on a quest to seek out all ~1100 lighthouses in the US and see what remains of a historical time. Sadly most US lighthouses are no longer active with many abandoned or in ruins, but they’re still a sight to behold with fascinating histories.
ABOUT OUR FOUNDER
An award-winning global communicator and strategic business advisor, Swati Joshi has 25+ years of communications experience with international conglomerates GE and Siemens, including 10+ years of leadership expertise. She’s earned multiple industry and business awards for leadership, communications campaigns and content assets. A world traveler, she’s visited 70+ countries on 6 continents, professionally and personally.
Swati is an expert in her field, providing strategic business counsel to senior executives, as well as building and coaching high-performing communications teams. She has delivered countless integrated global communications strategies and complex business transformation plans for targeted audiences, including employees, customers, trade media and market/industry.
Her expertise spans a variety of industries, including energy, automation, industrial services, technology, construction, packaged foods and manufacturing.
Photo by Rebecca Pearson
She spent ~20 years at GE, holding a variety of communications leadership roles, including Director of Communications for the $15B Power Services business and Communications Leader for the $8B Power Generation Services business. Some of her GE achievements included:
Overseeing and coaching a team of ~30 global comms experts
Launching 6 new products in 2 years with targeted communications strategies and extensive pipeline opportunities
Introducing the Power Services and FieldCore businesses from purpose and brand identity to launch plans and content assets
Leading communications strategies for 2 CEO transitions
Winning multiple industry awards, including IABC Atlanta’s 2018 Best in Show, GE’s 2014 Heroes of Growth Award and Siemens’ 1998 Employee of the Year, for outstanding leadership, communications campaigns and content assets
She also worked at Siemens Energy & Automation as a communications specialist. She earned an Employee of the Year award and was a Team of the Year recipient.
A first generation Indian American Swati resides in Atlanta now but is a Cheesehead at heart. She hails from Wisconsin, where she earned a Bachelor of Arts degree in PR and Marketing from Marquette University in Milwaukee.
She loves traveling the world (70+ and counting), visiting lighthouses (on a quest to see all in the US), hanging out with her family, spending time on the water, trying once in a lifetime experiences, enjoying new cuisines, and watching live entertainment like plays and music.
Charitable organizations Kate’s Club, the American Heart Associations and MU’s College of Communications hold special meaning to her.
Marshall Point Lighthouse (Maine)
Point Aux Barques Lighthouse (Michigan)
Southwest Reef Lighthouse (Louisiana)
Point Arena Lighthouse (California)
Portland Head Light (Maine)
Kimberly Point Lighthouse (Wisconsin)
Lighthouse photos by Swati Joshi